With a candidate facing a tough political environment and anti-incumbent sentiment, we leveraged our market research partners at American Strategies to inform our messaging and lock into voter sentiment. The result was selected winner of the 2019 Reed Award for Best Mail Piece for a State Legislative Candidate.
Facing very low support for a misunderstood proposed state constitutional amendment, we leveraged our premier polling partner, American Strategies, a highly specific digital targeting strategy, and timely messaging to engage a precise audience of likely voters. The result was selected winner of the 2019 Reed Award for Best Use of Online Targeting in a Statewide Campaign (Non-Federal).
A bond issue for flood control projects was on the ballot for Harris County Flood Control District voters in Harris County, Texas, on August 25, 2018. Facing a lack of issue awareness and other unique challenges that frequently come with a special election, our objective was to leverage a direct mail strategy to engage and educate voters.
Recently, our engagement solutions team worked closely with in-house data experts to develop two different models to score the potential mail target audience. We then tested the two different segments of custom built audiences using tear-off mailer. At the end of the test, we were able to track which segment performed better, which informed the campaign’s overall approach to issue advocacy outreach.
For statewide legislation that sought to reduce property taxes, we leveraged our best-in-class database of voter records through our proprietary 1:1 digital targeting program. This one-to-one matching ensures our clients’ ads reach political audiences directly, and in a way that maximizes the effectiveness of online advertising. Our tests show that when comparing traditional digital targeting and 1:1 digital ad targeting, we see an increase of over 400% (on average) improvement on campaign ROI.
Copyright © ACCESS 2019