For statewide legislation that sought to reduce property taxes, we leveraged our best-in-class database of voter records through our proprietary 1:1 digital targeting program. This one-to-one matching ensures our clients’ ads reach political audiences directly, and in a way that maximizes the effectiveness of online advertising. Our tests show that when comparing traditional digital targeting and 1:1 digital ad targeting, we see an increase of over 400% (on average) improvement on campaign ROI.
To utilize the most powerful digital targeting available to encourage civic engagement on an important statewide ballot initiative.
Utilize our proprietary 1:1 digital targeting program to target priority audiences for the statewide initiative directly, in a “cookie-less,” device-agnostic way.
Specifically, our outreach effort sought to leverage the power of precision targeting, modeling and analytics to increase issue awareness. Additionally, the success of the campaign was underpinned by our unique matching capabilities with 20 of the largest media providers including Facebook, Google and Yahoo. In the end, we exceeded client expectations through an 86.4% to 13.6% winning election result.
The table below demonstrates the powerful impact that this technology had on the campaign, as measured by the Click Thru Rate (CTR) across different online channels and device types.
Copyright © ACCESS 2019