Pretend you’re a campaign. Your job is to persuade thousands, perhaps tens of thousands, of constituents to vote for a person they’ve never met or an issue that may be complex or just boring. To add insult to injury, you have to do it today, in 2020, during a time that is sure to go down in the annals of American history as fraught with a lack of confidence in American media and a political climate of distrust and cynicism.
So how are you going to do it? The answers, plus cat gifs, after the jump.READ MORE
January 10, 2020
United States Post Office
Want to know the argument for why direct mail is STILL the most-effective way to engage voters during critical times of the election year? Find a ton of cool resources at DeliverTheWin.com.READ MORE
October 10, 2019
New York Times
The company’s handling of a Trump campaign ad with unsubstantiated accusations about Joseph Biden foreshadows a continuing fight over misinformation.READ MORE