FEATURE

Making Video Part of Your Campaign Strategy Has Never Been Easier

Tuesday, August 4, 2020

By: Rebecca Jami, COO

The perception of video has changed. Forget flashy budgets—here are 5 ways to create content for campaign videos without breaking the bank.

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ACCESS NEWS

3 Ways Video Can Up Your Outreach Game

Thursday, July 30, 2020

By: Rebecca Jami, COO

Using video to engage your members, employees, and other stakeholders has never been more important than during the current pandemic. Here are three ways we’re seeing Grassroots and PAC clients leverage video with great results.

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Create a Workplace Focused on Reducing Risk

Thursday, June 24, 2020

By: Emily Shaffer, Project Director

Many businesses are planning the logistics behind a return to work. They are weighing things like requiring masks, setting up hand-sanitizing stations, and implementing physical barriers to ensure social distancing and reduce risk of spreading COVID-19.

Ensuring employees—as well as clients and other visitors—feel comfortable being back in the office is a great branding opportunity for your PAC, advocacy, and government affairs programs, to show you stand united with your stakeholders.

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Up Your Zoom & Teams Game With Custom Backgrounds

Wednesday, June 17, 2020

By: Rebecca Jami, COO

In the post-COVID era, videoconferencing while wearing your house slippers is a new norm. But that doesn’t mean you need to broadcast how messy your house is. Enter custom backgrounds for Microsoft Teams and Zoom videoconferencing software.

Download your free custom backgrounds after the jump. And consider using custom backgrounds to support your program’s messages.

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INDUSTRY NEWS

What Are You Communicating With Your Typeface?

July 23, 2020

Fast Company

Whether you’re running for office or backing someone who is, typeface matters! It’s important to know what message you’re communicating with both serif and sans serif fonts. Fonts influence how you perceive candidates and issues.

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Will 2020 Bring on a Design Revolution?

July 17, 2020

The Drum

Just as WWI led to Art Deco, the Great Depression birthed Surrealism, and Vietnam gave us Psychedelia, for every calamity a new wave of design emerges in response. Here’s what we can expect following the crazy (but memorable) 2020.

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Facebook’s Political Ad Opt-Out Feature is Largely Smoke & Mirrors

June 19, 2020

Campaigns & Elections

What does FB’s political ad opt-out feature mean for PACs and advocacy programs? Largely smoke and mirrors with very little actual impact on political advertising on the digital platform. Despite intentions, few users will opt out.

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NABPAC’s “Facts About PACs” Podcast Talks COVID-19

May 13, 2020

National Association of Business Political Action Committees

How are PACs and Government Relations programs handling the COVID-19 lockdown? NABPAC Executive Director Micaela Isler checks in with Altria’s John Mason, Senior Manager Political Programs & Research.

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Don’t Forget About Your Old Friend, Direct Mail!

January 10, 2020

United States Post Office

Want to know the argument for why direct mail is STILL the most-effective way to engage voters during critical times of the election year? Find a ton of cool resources at DeliverTheWin.com.

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Facebook’s Hands-Off Approach to Political Speech Gets Impeachment Test

October 10, 2019

New York Times

The company’s handling of a Trump campaign ad with unsubstantiated accusations about Joseph Biden foreshadows a continuing fight over misinformation.

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ACCESS is looking to hire a full-time Graphic Designer as a freelance contractor ahead of the General Elections. #Workfromhome #WFH #NowHiring #GraphicDesign

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Our Team

Our award-winning creative and marketing professionals have extensive experience conducting some of the most sophisticated and best-run campaigns in public affairs.

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