AUSTIN, TX., Feb. 25, 2019 – ACCESS Marketing Services won two REED Awards at the 2019 REED Awards Conference, a year noted by its record amount of entries and particularly competitive landscape. Named for Campaigns & Elections founder Stanley Foster Reed, the Reed Awards recognize the best of the political industry.
ACCESS Marketing Services was recognized for both creative design and its targeting capabilities, winning in the following categories:
Direct Mail – Campaigns > Best Mail Piece for State Senate Candidate: Carl Marcellino for New York State Senate District 5
Digital – Advertising & Targeting > Best Use of Online Targeting for Statewide Campaign – Non-Federal: AZ Yes on 126
The win for Best Mail Piece highlights one of ACCESS’s preeminent capabilities in creative design and execution of constituent engagement campaigns. With a candidate facing a tough political environment, the mail piece remained resonant by capturing the anxiety many Long Islanders face over taxes and voter anger toward Albany.
For the AZ Yes on 126 campaign, ACCESS worked in lockstep with its premier partner, REAL Strategies, to build precision models targeting people based on the mobile applications they use, the social media groups they engage with, and their modeled political affiliation.
When asked about the awards, ACCESS Marketing Services Chief Operating Officer, Rebecca Jami stated, “I’m so excited to have the opportunity to win such meaningful awards in two distinct and important categories. As a company, we look to continue to build upon our success from the 2018 election season.”
Out of fourteen total submissions from ACCESS Marketing Services, nine campaigns in total were considered finalists and two were considered winners. The seven finalists include:
Digital – Web Video > Best Web Video for Gubernatorial Candidate
Digital – Web Video > Best Web Video for Ballot Initiative
Digital – Websites & Mobile > Best Landing Page
Direct Mail – Campaigns > Best Mail Piece for Special Election Campaign
Direct Mail – Campaigns > Best Use of Photography in Direct Mail
Radio > Best Radio Ad for Public Affairs/Issue Advocacy Campaign or Ballot Initiative
Overall > Best Use of Online Targeting
ACCESS Marketing Services is dedicated to providing the best, out-of-the-box solutions for clients looking to exceed their election-related outreach goals. These awards underscore ACCESS’ dedication to innovation within the industry and the expertise in precision outreach that deliver results. Together with our partner, REAL Strategies, we are committed to the best possible client solutions.
About ACCESS Marketing Services:
ACCESS Marketing Services is a communications firm that helps clients and partners talk to their audience with messages that are created to persuade and inspire. Access helps shape discussions across the entire country—from the halls of Congress to the grassroots level.
About REAL Strategies:
REAL Strategies is a data-driven communications, technology and campaign consulting firm that specializes in finding effective and creative solutions for our clients. We work closely with membership organizations, trade associations, corporate government affairs teams and campaigns at all levels of politics to provide key support for their goals.
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