It’s become clear that when advocacy and public affairs leaders ask the question, “What’s next for marketing in 2021” the answer needs to include how we adapt our strategies to meet the political and behavioral shifts that have occurred.
Topics: Advocacy, Data & Targeting, Digital, Engagement, PACs
Curious about how data matching can help your outreach efforts? We demonstrate how transformative our signature approach to data matching can be by conducting a digital before-and-after exercise. Check out the results.
Topics: Advocacy, Data & Targeting, Digital, Engagement, Social
Mailing lists built from clean, updated data are critical to the success of a campaign. But are you constantly refining your data as you go? You should be. Learn how to go from targeted to micro-targeted after the jump.
Topics: Data & Targeting, Direct Mail
Topics: Award Winners, Data & Targeting, Digital
Topics: Advocacy, Data & Targeting, Digital