The pandemic significantly impacted the ways we engage and the messages we’re receptive to. Here are three examples of how ACCESS adapted advocacy marketing strategies to reach our audiences.
Topics: Advocacy, Design, Digital, Direct Mail, Engagement
We may not have walked any red carpets this year, but ACCESS was proud to have swept the award season with six Summit Creative Awards. Here, we’ve dissected a few of our winning entries to illustrate what worked well and how we could repeat that success for more of our clients. Of the many insights we gained, it was clear that every one of our award-winners followed two principles: Understand Audience Before Creative Begins and Integrate Messaging into All Components.
Topics: Award Winners, Design, Direct Mail, Engagement, PACs